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This month's Book - Nudge
Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
//
When & Where
University Of Penn Bookstore
2nd Floor Cafe
3600 Walnut Street
Philadelphia,
PA 19104
Saturday, December 10, 2011 at 5:00 PM - Thursday, January 5, 2012 at 2:00 AM (ET)
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Founded in 2006 to help small businesses take advantage of the internet. We do this by building and/or marketing distributed web-based applications that dramatically passes the cost savings to small businesses. Our tag line is "You don’t have to have a million dollar budget for the greatest technology, you just have to “connect” to the right network!" We are a W/MBE certified firm in the City of Philadelphia, State of Pennsylvania and the State of Delaware
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